UNWTO Crisis Committee – Towards the reactivation of safe tourism

This week from BMOTION we have provided the technical and audiovisual means for two of the most important and expected meetings of world tourism, the first meeting of the year of the UNWTO World Tourism Crisis Committee and the 113th session of the Executive Council of the World Tourism Organization, held at the RIU hotel in Madrid.

These hybrid meetings brought together a select group of 150 on-site attendees, global tourism leaders, members of various United Nations agencies and private sector representatives, who joined forces to explore trends in world tourism and to present different tourism recovery scenarios, one of the pandemic most affected sectors. Harmonized plans and protocols aimed at the recovery of the tourism sector and safe international mobility have been agreed upon, proposing among other measures, vaccination certificates, testing of passengers agreements and promoting coordination between the different international organizations, with the objective of #Reiniciarelturismo.

Both meetings have a great significance not only for tourism, an economic field among the most important in the world  in which our country has been a world power so far , but also for the events industry, closely linked to tourism, because they promote the harmonization and coordination of regulations and efficient protocols that will help us all to return to face-to-face events sooner, and thus help to restore normality to our sector. In addition, with the celebration of this hybrid event, it has been demonstrated once again the possibility of holding face-to-face international nature events in our territory, while maintaining the highest levels of security, which is essential to restore confidence.

We are aware that recovering face-to-face events and the entire economy will require everyone’s effort, we will be almost starting from scratch and full of uncertainty while the long-awaited reset of the events sector arrives. But we also hope that during this period we will have learned many things together: hopefully, when we return to face-to-face events, those events will be better, more sustainable and more inclusive, as Zurab Pololikashvili, UNWTO Secretary General, says.

What we will be for sure after this reset is a more innovative industry thanks to new technologies and the digital transformation we have achieved, and certainly more resilient, because what doesn’t kill us, makes us stronger.

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