Agency/End client

PARAFINA/CUPRA

Challenge

CUPRA is one of the brands most committed to padel and its dissemination and is also one of the main sponsors of the World Padel Tour (WPT). The brand commissioned PARAFINA and BMOTION to launch an attractive and impactful product on a pop-up paddle court on water.

The greatest challenge for the organisation was to offer an immersive experience to go beyond the conventional; present the spectacular #CUPRA court in Madrid. A padel court the likes of which had never been seen.

Solution

CUPRA, a disruptive, challenging and emotional brand of sports and electric vehicles, built the spectacular padel court on a 23×17 m floating platform designed to support a weight of up to 6000 kg.

More than thirty people, both agency personnel and suppliers, put in eight days of hard work to assemble the main court and the 6×6 m floating platform on which the new CUPRA Born, the Tournament’s Official vehicle, was placed.

BMOTION provided all the audiovisual equipment for the video mapping and we developed the impactful contents based on padel and on the actual car for the spectacular presentation, synchronised with an elaborate sound and light show designed by our audio and lighting specialists.

The show mapping was comprised of 104 LED bars; 60 spotlights, 20 of them mobile, 6 smoke machines, 70 Kw and a 20.5×4.5 m canvas for the initial screening and subsequent unveiling of the court with a precise “Kabuki”.

Results

The exceptional and successful inauguration on the disruptive Cupra court managed to impact and surprise all the guests with an unexpected audiovisual assembly that drew everyone’s gaze to the new vehicle being launched by the brand.