Agency/End client

ESPACIO MADD / ALFA ROMEO

Challenge

To showcase the new ALFA ROMEO Tonale model in the Espacio MADD with a spectacular reveal reflecting the brand’s style.

To prepare the dealership to hold approximately 180 people with a modern and elegant ambience. To provide entertainment at the event with videos and live visual shows in keeping with the brand’s identity and acting as the leitmotif to represent the history of Alfa Romeo with this new hybrid SUV.

Solution

The venue was turned into a totally urban-style exhibition with an accentuated industrial and technological personality, full of contrasts with the high-end vehicles on exhibit. We designed and built the flooring and the black kabuki for this spectacular vehicle reveal and installed the lighting to enhance its new lines. We also provided all the streaming media to hook up with ALFA ROMEO’s world CEO.

Results

The elaborate audiovisual presentation of the new SUV, and the sound, video and light show made for an elegant and spectacular reveal befitting the objectives of brand and agency.