Agency/End client
CROMATIKA / LENNOX
Challenge
To design, produce and install all the advertising media and stands, totally personalised for a trade fair event at the Chillventa facility premises in Nuremberg, Germany, for the brand, which is highly committed to sustainability and wanted to guarantee people flow in an open-plan stand built with totally sustainable and recyclable materials.
Solution
We came up with a proposal in 3D render, designing the different spaces for the presentation of new products, a customer reception area and meeting rooms separated by means of large-format canvases, modern and functional furniture and fittings, trade fair-type carpeted corridors and simple but attractive structures such as XL-sized cubes featuring the brand’s visual identity. We also generated the building drawings in AutoCad with all the weight calculations, the necessary power, etc.
We designed and assembled a 200m2 stand built in a modular aluminium structure, coated with PVC, methacrylate and reusable canvases and a banner encircling the top of the structure. We also took care of the audiovisual sound, video and lighting set-up in the different sections of the stand.
For the assembly, we took a team of 4 assembly specialists and 2 specialist lighting riggers, 1 audiovisual technician and 2 project managers to Nuremberg.
Results
With assembly and take-down in record time, the open-plan design fulfilled its purpose to perfection, yielding a quality and efficient solution in keeping with the brand’s sustainability objectives, since it has no joints, it boasts a long service life and may be used indefinitely, besides being totally recyclable.