Agency/End client
NANOOK/XIAOMI
Challenge
To present the new XIAOMI 12 model at the Crystal Palace of Cibeles in Madrid, mirroring an elegant and premium style, consistent with the campaign’s “Domina Cada Escena” [Own Every Scene] claim.
Solution
We came up with an elegant audiovisual design in the stage area where the 200 guests attended the product presentation and were treated to the light show afterwards, both on the stage and in the different activation and experience areas designed by the agency with the brand image. We installed a 13.00×4.00 m curved LED screen and spectacular sound and lighting with mobile telephones that flooded the entire Crystal Gallery in colour and textures.
Results
An elegant and painstaking audiovisual assembly planned down to the last detail to showcase the new technical developments and the brand with a premium top-of-the-range style.